Seminar invitation: Generational differences – a strategy for developing your membership

It is generally accepted that each generation of society has a set of broad characteristics, influenced by the world as it was when they were born and how they experience life as they age. These generational traits can prove a challenge for membership organisations as each generation wants different things.

Managing and responding to the differing needs, expectations and communication preferences of the different generations is key to the future success of membership organisations.

This seminar will provide practical tips on developing and implementing a plan to meet the differing generational needs to ensure your organisation thrives for the longer term.

Host: Janice Riches, Partner, Kingston Smith
Speaker:Abby Wright-Parkes, Membership and Marketing Consultant, Optimist Consulting
Venue: Kingston Smith, Devonshire House, 60 Goswell Road, London EC1M 7AD
Date: Tuesday 25 September 2012, 4.30pm registration, for 5.00pm start. Ends 6.15pm, followed by canapés and refreshments
RSVP: To book a place on this event, visit the Kingston Smith events page here or contact Becky Honeysett on 020 7566 3850 or email events@ks.co.uk